Privacy Policy
At Kancholika, we bridge the gap between global mindsets and Indian heritage textiles. Because we operate on a highly curated, concierge-style model, we respect your data as much as we respect the ancient crafts we curate. This Privacy Policy explains how we collect, use, and protect your information when you interact with our website, our VIP WhatsApp channels, and our exclusive heirloom drops.
Last Updated: Effective Date: July 7, 2026
1. Information We Collect
To provide a seamless, white-glove experience, we collect specific data points during your journey with us.
Contact Information: We collect your name and phone number when you opt into our VIP list.
Behavioral & Preference Data: We record your aesthetic preferences gathered via WhatsApp, such as whether you are drawn to deep Indigos or rich Madder Reds.
Transaction Data: We collect your purchase values and payment success data when you transact with us.
Technical Data: We track the exact UTM parameters from your clicks (e.g., utm_source=whatsapp) to understand how you navigate our hidden catalogs.
2. How We Use Your Information
We do not sell your data. We use it strictly to elevate your purchasing experience and optimize our curated inventory.
Exclusive Access: We use your phone number to send you highly anticipated, private access links 2 hours before the public during our limited 72-hour windows.
Curated Communications: We utilize your behavioral tags to ensure our future collections align with the specific dyes and motifs you prefer.
Attribution & Analytics: We securely upload offline sales data to the Meta Events Manager via the Offline Conversions tool to calculate the exact Return on Ad Spend (ROAS).
Audience Building: We may securely use your data to create 1% to 3% Lookalike Audiences to find similar conscious consumers globally.
3. Data Protection and Security
Your privacy is shielded through strict operational boundaries.
Encrypted Channels: All pre-drop communications happen within the encrypted WhatsApp environment.
Isolated Gateways: We process transactions through dedicated Razorpay payment links generated exclusively for the 72-hour window, ensuring top-tier financial security.
4. Your Rights
You have the right to request access to the data we hold, ask for corrections, or opt out of our VIP WhatsApp list at any time by simply replying "STOP" to our automated sequence.